Since their early days, D’Gym has been a prominent voice in the pet space, championing dog fitness and wellness at pop-ups and exhibitions with the aim of "creating awareness about the importance of mental and physical stimulation for dogs.” "The reactions we get are often a mix of curiosity and amazement, especially when people see dogs confidently running on a slat mill for the first time.
"The slat mill is a non-motorised treadmill that allows dogs to run at their own pace, building both cardiovascular and muscular endurance without being forced.” "Unlike walks where dogs may stop-start or be limited by distractions, the slat mill offers a consistent workout in a safe and focused environment,” said Zane, one of the founders of D’Gym.
Soon enough, after talking to his now business partner, Alastair, who holds a strong interest in canine fitness, the duo noticed a gap in the market for "this kind of structured fitness service.” That’s when D’Gym was born. With Zane’s own experience in business development and marketing and a six-figure investment funded by the founders themselves, D’Gym’s first mobile unit finally became reality: a truck decked with two slat mills and various equipment to make a well-fitted dog gym.
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